The Facade of Production (2021)
8 x 5 x 3m (a room)
Wires, printer, A4 paper, computer, Ashiba, plastic sheet cover, cone center, and lighting
Just as a cell proliferates from nutrients carried through an organism's blood vessels, corporations prosper by accumulating consumer's data. Today, with the public's increasing attentiveness towards sustainability and eco-friendly products, more corporations deceptively exploit this global interest to continue to produce greenwashed products. This installation is a depiction of greenwashing and its mechanism. The plastic wrap encompassing the entirety of the room and the raw, rigid structure of the scaffolds depict a space in a mid- construction phase, in the process of growth. A series of computers and printers stacked on the scaffolds are powered through the wires that retrieve data from the outside. Ironically, unlike the strenuous wires and hectic computer screens that amass data, the printed papers-a physical rendering of the collected data-are blank. This represents how people's purpose-driven actions become unknowingly and unwillingly futile in the process of corporations' production and how corporations thrive from it.
